Fundraising in a Depressed Economy – Written Appeals

Non-profit fundraisers are having a hard time of it this year. People want to be generous and support their favorite causes, but when they’re worried about having enough money to pay their bills, charitable giving goes to the end of the list.

But that doesn’t mean it’s impossible. It just means that fundraisers have to get better. They have to work to establish a high profile in their communities – be that a small town or a much larger area.

So what should they do?

Continue with direct mail, to a targeted audience
Write and submit press releases – often
Use e-mail effectively
Jump into social media

Let’s take these one at a time.

Direct Mail: I know many are fearful of using direct mail. It’s expensive, and they might get no response. Avoid that in two ways. First, sort your mailing list. Send only to those who have given in the past. Right now isn’t the time to mail to a “cold” list or to those who have been on your list forever and have never responded.

Next, write an exceptional letter. Forget the “we” and focus on your donor. Most volunteers who are called upon to write a fundraising letter naturally think it’s about their organization or their cause. As a result, they start right off with “We need.”

That’s exactly the wrong thing to do. It might meet with limited success when the economy is good and people have money to spare. But in this economy, the likely response will be “Who doesn’t?”

Focus your letter on the donor. First, thank him or her for past support, then go right on to showing the good you’ve done with that money. Tell of successes before you tell of what is still left to be done.

Your job here is to make that donor want to be a part of your good work – to show him how good he’ll feel when he does his part to make more good things happen. Once you’ve got him in that frame of mind, ask for the donation.

Here is where you can also share future plans or show the work yet to be done. If you’re involved in a special project, tell him how much money you’ll need to get the job done. Do ask more than once, and do make it easy by including a reply device and a self-addressed (not stamped) envelope.

Press Releases: This doesn’t have to be “breaking news,” it just has to be news. Write a steady stream of press releases that tell about the work you’re doing. Talk about the successes; talk about your organization’s place in the community; talk about future plans. And of course, if any of your volunteers or staff take special training, or if you’re holding a workshop or any kind of event, send it in a press release. Look around you – what’s going on in your organization that you’d tell a friend about in an email or a phone call?

E-mail: Get serious about collecting those addresses and getting permission to use them. Then assign your best writer to send a note out regularly. Once a month is good, more often is better. Tell your supporters what’s going on with the group. Take photographs and include them in the e-mail. (Remember to downsize photos so they fit within the message!)

What do I mean by “best” writer? Someone who not only has a good command of basic grammar and word usage, but who can tell a story in an interesting manner. Your goal is to involve your readers/donors with your organization by painting word pictures along with the photographs. Let them “see” what’s going on and enjoy feeling that they’re a part of it. If you do this well enough, you might even gain some new volunteers!

These e-mail messages need not be long – and in fact probably shouldn’t be. You want to keep their attention, after all. Don’t make every one an appeal for money, although you can include a donation link on every letter. Just in case someone reading has an impulse to give, you want to make it easy.

These emails don’t always have to be good news and success stories. If you have a disaster to report, do it, and ask for help. For instance, if you’re an animal rescue and you suddenly have a “puppy mill full” of dogs who need to be placed in foster care or paid kennels, appeal to your email readers to help. If you’re running a woman’s shelter and the furnace goes out mid-winter, send an urgent appeal for help with the repair bill.

You can also use a blog to keep your supporters current, and set your autoresponder to let them know when there’s a new post.

Social Media: Organizations who have volunteers with time to keep up with this are having success at reaching donors, and even raising money through sites such as Facebook and Twitter. Learn to use these sites to let others know about your successes and your failures. Be sure to tell the stories that keep people interested.

With only 140 spaces you can’t tell a story on Twitter – but you can tell it on your organization’s blog, and invite people from Twitter to come and read.

Marte Cliff is a Freelance Copywriter who specializes in making people feel good about donating to worthy causes.

She has extensive experience in writing fundraising letters, search engine optimized web copy, postcards, space ad copy, press releases, and more. She is also available for fundraising plan creation and editing services.

You can visit her at While you’re there, sign up for her fundraising ezine. She promises to gently nag you about ways to make your own fundraising efforts more productive.

30 Amazing Ideas for Creative Fundraising On and Offline

Fundraising is often the most painful part of managing a nonprofit, a large amount of time can be wasted when we’re blocked for ideas. If you’re looking to jump-start your brain, look no further! Here are 30 fantastic and fun ideas to get your creative juices flowing, and many of them are ideas you can test drive right away!

1. Sell raffle tickets alongside your direct donations, raffling off donated tickets to events or your next gala.

2. Contact your donor email list and ask them to do a Birthday Pledge for you – rather than accepting gifts, they can ask their friends to contribute to your organization. Facebook actually has a service that can help your supporters set up this type of fundraiser.

3. Micro-fund specific projects rather than seeking grants. Use venues like Kickstarter, GoFundMe and others to raise enough money to do small but important programs. For example, if you want to take your special needs kids on a trip, set up a specific fundraising page for just those expenses.

4. Do a short but powerful fundraising campaign via Twitter by using the application. Choose a specific date, invite your supporters to tweet your cause, and set up a page to direct your visitors to spread awareness and donate.

5. Coordinate with a local food truck business to add-on your bake sale items for a week or so. Bake cupcakes, attach thank-you notes to the wrappers.

6. Hold a yard sale and cookout of your friends and supports with a donation bucket.

7. Invite your favorite local bands or indie musicians to play a fundraiser for your cause and help them publicize it.

8. Create a merchandize store at or Cafepress, and make some cool mugs, t-shirts, and other stuff. Make sure to promote these items in your email communications, on social media, and on your website.

9. Hold a writing contest related to your cause, and charge a small writing fee. Take the best entries and create a Kindle ebook or CreateSpace’s paper book platform. You’ll also have a publication to sell year-round.

10. Create hand-made greeting cards and sell them under your organizations’ name as a fundraiser via Etsy.

12. Reach out to businesses that support you and ask them to hold an office fundraiser for your cause. Have them divide up the department under fundraising teams.

13. Next time your local shopping complex announces a sidewalk sale, ask them if your organization can set up a bake sale or lemonade stand alongside them.

14. Ask a local vineyard or wine store to sponsor a wine testing at your headquarters. Hand out buttons and brochures and ask for token donations. Make sure to do a “last call” for donations while your donors are feeling warm and giddy.

15. Ask local businesses to put out jars to collect for donations to your cause. Make sure the jars are in plain view and that your label is easy to read.

16. Approach a local high school and ask them to have their student leaders coordinate a fundraiser on your behalf. Take a half hour to teach them about your organization and how it helps the community.

17. Host a movie night, make it wild, fun and clever with monthly themes. You can even start a monthly club, and ask your regulars to donate every time they hang out. Movies for _____ can be the name of the event!

18. Set up auctions on eBay and ask your favorite donors to donate their very best stuff. Make sure that you specify that 100% of the proceeds will go to your charity or nonprofit.

19. Reach out to your favorite local or niche blogs and ask them to highlight your work and do a month-long fundraiser. You’ll help your bloggers build goodwill, and they’ll help you meet your fundraising goals. Win-win!

20. Join and send out awareness tweets through your support base, but keep your donation requests to just once a week or so. Justcoz is a great platform to send messages about the importance of your cause. Make sure to direct users directly to your payment page.

21. Do you have a celebrity in the mix of donors or supporters? Ask around, and ask them to set up a WePay campaign – they’ll control the details, you’ll help them out with a press release and other promotional materials.

22. Approach independent radio show operators online and record a PSA for them to play, directing them to your website for more information and donations. is a great place to start. Many independent radio hosts have a passion for fundraising, don’t be afraid to ask them for help or ideas!

23. Have a birthday party for your nonprofit. Celebrate proudly by creating a digital scrapbook full of memories from past events, and hold a semi-formal party for your long-term donors.

24. Create a coupon book by partnering with small and local businesses. Sell it on eBay and Etsy to tourists and locals, let them know the proceeds go to 100% to your nonprofit and help change the world!

25. Host a one-day potluck event at your local community center, or school focusing on education and outreach to the community. Get people to donate their baked goods and desserts for take-home treats.

26. Help promote fitness and healthy eating by arranging to set up a smoothie stand outside your local gym or running track, and specify that 100% of the proceeds go directly to your charity.

27. Recruit college dorms, fraternities and sororities to collect and turn in recycled bottles and donate the money to your cause.

28. Host an online “rally” at, and set up a coordinated online campaign with some pretty cool bells and whistles.

29. Attach a fundraising prompt to your petitions and calls to action by using

30. Partner with your local music festival! Every region has one of these, whether it’s jazz and blues or indie folk singers. Ask them to offer VIP status such as a access to the snack table or a backstage pass for people who donate $50 to your charity.

Interview With Sally Castle, Fundraising and Marketing Manager For the Centenary Institute

Tell me about the Centenary Institute
The Centenary Institute is 200 people doing basic medical research into cancer, cardiovascular and infectious diseases.

How long have you been doing it?
Centenary’s been around for 25 years. Our name, an odd name, actually refers to the centenary of Royal Prince Alfred Hospital, and the Sydney University Medical Faculty.

How long have you been in your position here?
I’ve been here for 2.5 years.

OK, what got you in here?
My friend rang me (laughs), and said “I’ve got a great job you should go to!”. We had a change of leadership, and our new director was previously the chair of an industry body that a friend of mine was involved with. And he asked her about people around the industry, and they headhunted me in.

So your verbal CV. What brought you to the point that you could get this job?
Sure, OK, so my CV. I went to university and did a bachelor of Business with a double major in international trade and marketing. And I went in India to investigate the free world, and all that sort of stuff. But somewhere along the way I decided I wanted to go into events, opened the paper and the only events job in the paper that week was with the Multiple Sclerosis Society. Applied for it, got it. I spent two years running their massive outdoor events, ‘Sydney to the Gong’, that sort of thing. Then I went to another charity, set up a foundation, went to London, traveled the world, did some PR over there. Came back, and I’ve really been in charity fundraising roles ever since.

Out of all the things you’ve done, the Gong Ride, the events, what’s been good about each single position you’ve had? What have you gotten out of each of your positions?
So I guess the great thing about the fundraising sector for me when I was starting out, was the intensity with which the diversity of the roles, and the incredible responsibility I guess, access I got at an early age. So three months into my career, I was managing a finish line with 10,000 cyclists, 50 teams, 10 corporate sponsors and 8 bands, and I was the only staff member on site for the day. So, that’s a pretty remarkable opportunity for someone who is very young and fresh out of uni. That doesn’t happen very often. Then my next role, the role was built around me which again I was very fortunate. And that was very much a start-up. And again, I was working with everything from world-famous musicians, to homeless kids, setting up innovative new programs, all sorts of things like that. That was really exciting, plus I guess, the obvious part, its an incredible industry, you get to go home at night and the world is a slightly better place as a result of you working.

London was just brilliant. I did London fabulous PR, traveling the country, talking to the CEOs of some really interesting companies, doing some great corporate social responsibility stuff, so that gave me huge access in the UK. Talked to some of the top publications. I went and worked with a small international NGO+, that was interesting. That was my second small one, when I was in charge and really building things. I realised I loved it and had a real aptitude for that. Great, I got to take some people over on an East Timor study tour and, you know, a little bit of international travel there. Then I was at the Heart Foundation, set up the ‘Doorknock Appeal’ for their national fundraising team. Fascinating again, huge challenge, $4 million budgets, really exciting national role. Then here, it was really a chance to sit on the executive of the company. Start from scratch really. I had 800 donors, now we got 5500, and the Board has just approved a plan to get to $4 million a year from the half a million they were raising when I got here. It’s really exciting.

Where does Centenary concentrate on getting their money from?
Sure, so we, so I guess there’s two things. Medical research is by and large funded by what they call “peer reviewed funding” which comes from government sources, and people like the Heart Foundation or Cancer Council have a competitive grants program. But for every dollar we get in those competitive research grants, we need to raise another seventy cents. But historically, that was pretty much picked up by the State Government. But, State Government funding has quite significantly declined, the infrastructure in NSW, hence the Foundation. So …

Is that a NSW thing? Or Australia
It is, its State Government infrastructure.

Right, OK
So, it’s very different state by state. So we’re doing lobbying and in the industry body, and getting people looking into those sorts of issues. But the area I really run is the Foundation. So that is, we look at, income from individuals, be they incredibly wealthy individuals to what we call ‘Joe Bloggs Doner’, so $10, $20 donors, we’ve been in the position to get a lot of those. We have a couple of events that are run through our foundation, which is a sub-committee of our Board. Then we also have some corporates, trusts and foundation. But it’s evolving.

So out of the number of different avenues you can get funding from, the Joe Bloggs, State Government, which one brings you the greatest success?
So I guess for our organisation, the biggest success is with peer-reviewed funding. But that’s an industry-wide thing. I guess, for people reading the blog, who are the fundraisers like me, that’s not our area, ours is more the foundation/ fundraising that I was touching on. So, all of the growth and benchmarking, world industry reports, is that growth comes from individuals that are diversified….a holistic individual fundraising approach is the most sustainable and potentially profitable, and particularly the growth model is the best place to invest.

Have you noticed many other State Governments and how they …?
No, I don’t actually work at that level in the organisation, and I haven’t got the comparative figures about State Government funding around the country.

What do you mean by ‘holistic’?
So, holistic is, there’s this fabulous concept called the ‘Donor Life Cycle’ where you pull someone in as a cash-giver, so someone gives you $20, you write them a letter saying “would you give me $20” “yeah sure, here’s $20” (laughs) and then you can leave it at that, right. And you keep writing to them asking for $20. Or you can think about it, the ‘Donor Life Cycle’ might bring them in as a cash donor, then you might look to upgrade them to their maximum cash gift, which for some people might stream them into becoming more, what you might determine as a ‘Major Donor’ . So at Centenary we might call those people who give us over $1000 a ‘Single Gift’ or you might ask them to become ‘Monthly Givers’, so they give to you every month instead of three or four times a year when you write to them. Then you make sure you maximise their gift, and also looking at their networks to make sure you’re activating their networks as well, and ultimately, encouraging them to leave bequests to your organisation.

What networks do they have? I guess you’ve looked at the networks they all have … professional, personal?
‘Network Fundraising’ is very much at the ‘Major Donor’ level, so that’s looking at things like having functions and talking to your key donors and saying “do you know anybody else? Does your company get involved in philanthropy? Is there a way you can support us through your company?”. Doesn’t work for the smaller donor values, but definitely high value its peer to peer fundraising very much.

How has the Financial Crisis, however they choose to call it, how has Centenary been in this financial crisis?
Yeah, I guess, the good thing and the bad thing ..

Ah yeah, good …
(laughs) Centenary doesn’t have a lot of corporate sponsors and it’s in the loss of corporate revenue that most of the charities have suffered the most. So we didn’t have a lot to lose. In a way that’s a good thing, so we weren’t exposed

Was that a deliberate thing?
Well we didn’t focus on it. I haven’t focused on it. It’s not, for a small emerging organisation like ours without a huge brand profile, we don’t have a lot to offer a corporate operation. So we’re more interested in building our Donor profile, all that sort of thing. And then using corporates as an incidental, so for examples, someone comes up through the Boards networks, we’ll see that opportunity.

You say Brand, who would have Brand?
Just close your eyes and think of ‘charity’. Say the word ‘charity’, and who comes to mind. That’s branding.

I guess …
I doubt Centenary would.

How about the networks of Centenary, do you have other bodies that you collaborate with in this arena or rely on, or do you work on your own? You need advice, or you need to get through a problem …?
Are you talking about fundraising or research?

Well, fundraising
OK, so research is incredibly collaborative, we have 65 different collaborations around Australia and the world from individual projects, so definitely at the research level. From a fundraising point of view, absolutely it’s vital in a small organisation that you maintain your networks. I have friends former colleagues, some fabulous suppliers, some fabulous email news things, fundraising philanthropy magazine is invaluable. I’m constantly checking with the external environment , and catching up on trends and reading the best books. There’s some great international commentators.

How much time of your day do you spend doing research?
OK, well, ideally, I would spend two to three hours a week catching up with industry trends, what is happening on average. That might mean I go out for a training day, and I don’t do anything for a couple of weeks. I try and devote two to three hours a week, and I get my staff to do that as well.

So the state of fundraising and funding overall for the whole medical community. There was an article in the Australian Financial Review (Boss Magazine) talking about networks and how businesspeople are actually going to Boards and using Boards as a way to network amongst themselves. And the people who are involved, on private Company Boards become part of Non-Profit Boards, and bring their expertise. And they said that, near the end of the article, that Arts Boards are losing that type of talent, but medical research Boards are getting a lot of talent, there’s a move towards them. Have you noticed this?
I can’t comment on what happens in the arts community …

No medical …
I’m not privy to all the Boards of all the medical research institutes around, can’t really comment on that. I think sometimes commentators like to pretend there’s a story. But I know, that Centenary, we’ve been incredibly fortunate to have a remarkable Board, and a remarkable fundraising and marketing committee, and we certainly have been really fortunate in attracting great talent to that.

Through the medical community, has there been more support coming through for, fundraising wise
OK, well you see a Board is very different to a fundraising thing, so a Board is around the governance of the organisation. What I do is, I’m not a part of that, but not in my fundraising role, executive of the company. I go to Board meetings.

Funding for medical research as a whole, across the industry, has there been more funding coming in recently? Has there been a change?
OK, at a government level, it’s stable. At a philanthropic level, honestly, people like to draw these conclusions that one sector is easier to fundraise for that the other, or you know, Arts is in vogue at the moment.

People do think that way, or …
No I said, commentators like to think that happens. I think the reality is that, a professional and responsibly approach from an organisation that actually follows through and says, and is doing something reputable and valuable in the eyes of the community, whether that be fluffy puppies, art or cancer research, you get money for that, and if you ask properly and do it right, I think that all the evidence would suggest that it’s not the trend/ industry-type speciality you’re in that impacts your funding, it’s whether or not you are a good fundraiser, and your organisation is actually doing what it says it does.

On the previous question, where does the bulk of work that results comes from, from you or community interest to fund bodies like this? Is the result a lot to do with your teamwork, or other factors?
Which organisations are you referring to?

Easy Fundraising Secrets Revealed For You to Use Now

I bet all of you have been involved, one way or another, with a fundraiser. We all know of good causes, or have our own, that we want to support. Fundraisers are one way to do that.

Here are the main types of fundraisers:

Direct Sales Fundraiser – This is where product is purchased and resold. Payment is usually required up front. You need to deal with inventory, delivery, collection, many details. Direct sales is a high work fundraiser.

Order Taker Fundraiser – Also called pre-sales, brochure sales or catalog sales. You take orders, all order forms are tallied and sent to the fund raising company ships the products to the contact person for your group fund raiser. Your members and volunteers then deliver the products to your supporters. Another high work fundraiser. (Sometimes delivery and collection is done by the company, thus reducing work load.)

Service and bake-sale type fundraisers- this would be your car washes, bakes sales, and so on. High work fundraisers.

On-line Fundraiser – This is generally handled having a coded link on your organizations website that will take the visitor to a personalized page on the company site where you encourage supporters to make purchases through the coded link and your group receives a percentage of the sales.

The on-line fundraiser is far and away the least work, and can be the most effective. One problem is that many smaller groups do not HAVE websites. Say your church youth group is looking to raise money for a mission trip. But you do not HAVE a website, so with many on-line fundraising companies you are stuck with nothing.

However, some new and innovative companies are now working specifically with fundraising groups to make it easy and effective, almost no work on the part of the organization, yet yield great results! They will actually develop and GIVE you a web page to use for your fundraiser. They will help you develop a good sales letter for your page to promote your cause. They will coordinate all sales, delivery, collection, orders. All the organization has to do is publicize their web page. This is done via members sending emails to friends and family, posting on facebook, blogs, twitter, etc. You can also print out hard copy handouts to pass out anywhere (church, school, etc.) This printing and handing out is probably the hardest part of this newer kind of internet fundraising, and that is NOT hard at all, takes but a few minutes. And a minimal expense for the paper and ink is your only cost.

So, you can find a company that already does this kind of thing. You can ASK a company if they will do a fundraiser with/for you. Many major companies already have on-line fundraisers set up. One thing to watch out for is companies that change prices for their fundraisers. I was quite indignant once when I was approached with an on-line fundraiser. I did not normally buy those products but wanted to support the cause so seriously looked at the products (it was food items). Seemed quite high priced. I had looked before at the company (just to buy), and while I thought they were expensive, I did not recall being quite THAT much. SO I compared their fundraiser prices and their regular (expensive) prices. What I found was that on the surface, much seems similar, BUT they changed sizes of items. So instead of a 5 quart pail of premium ice cream, you are getting a gallon (4 quarts). I did some math and figured out that if I bought their items from their site, not via the fundraiser, I would save more money (for the same AMOUNT of food), donate that to the cause, and they would actually get MORE from my purchase than if I had bought at the on-line fundraiser. So beware.

If you want a company to work with you, and they do not have an established fundraiser (or one that you like, that meets YOUR criteria, like not jacking prices), you can try to see if they will accommodate you. This will work best by far with smaller companies. Talk with the owner/manager. What you want is a page on their web that you can direct potential donors to, with information about your organization and cause for fundraising. You want them to handle all inquiries, orders, collection, sales, and delivery. You want a percentage of sales for bringing them the business. Ideally they will also provide you with copy/wording that you can use in emails, blog posts, Twitter, Facebook and more. You need to find a product/service that appeals to many people, thus expanding your pool of potential donors.

Tips For Online Fundraising

The Internet is the perfect way to connect charities, fundraisers and donors under a common cause. Find out how to use the Internet to start fundraising online.

Social Fundraising

Friends and family are the best sources for fundraising support, and social networking websites like Facebook, MySpace and Twitter make it easy to reach out to your entire social circle.

Use social networking websites to tell people about your fundraising efforts. You can create a separate account so friends can follow your fundraising experience, or post messages to your personal account. Be careful not to spam your friends, but they shouldn’t mind you telling them what you’re up to.

Use Free Fundraising Websites and Resources

Websites like JustGiving make it easy to fundraise online. You can set up a fundraising page in minutes and track your fundraising goal. You can also collect credit card donations via fundraising websites, which is really convenient for your donors.

Make Your Online Fundraising Memorable

Don’t just ask your friends for money – turn your fundraising into an experience everyone will want to follow.

Free blog services like WordPress make it possible to start a website even if you don’t know how to write code. Then, blog, tweet and post about your fundraising experience leading up to your fundraising goal. This will give your readers more of a connection to what you’re doing. You can also use your website to link to more information about your charity.

Online Fundraising the Easy Way

The Internet is an instant way to reach an audience of friends, family and even strangers. Sometimes it isn’t the perfect substitute for a face-to-face fundraising appeal (you may still need to phone your grandmother and tell her what you’re doing) but you can still accomplish a lot of fundraising online with the help of free websites like JustGiving, WordPress and Twitter.

Use the Internet to your advantage and spread the word about your next fundraising cause!

School Fundraising Campaigns: Best Ways to Raise Maximum Funds?

With donations becoming scarce, there is a need for schools to organize fundraising campaigns on a more frequent basis. Globally, schools need funds to create and manage their extracurricular activities and after school programs. In this article, I have discussed some of the best ways to raise money for your school.

Involve the Students

While you start planning your fundraiser, you should make it a point to involve students of your school first. Each student will have their own group of friends and family. You can start collecting some significant donations once you are successful in convincing the student’s family and friends to come forward in order to support the cause.

Approach Your Friends and Family

You are most attached and emotionally bonded with your family and friends. Hence, approach these people directly to contribute towards the school fund and its activities. Explain to them the reason for organizing such a fundraising campaign and why they should involve their own set of friends and business network to sponsor the cause. There is a high possibility that your friends and family will support your institution financially and may even volunteer during the event.

Create a Fundraising Website & Blog

In addition to maintaining a school website, it is high time you create a website dedicated the school’s fundraising activities in order to inform interested donors so that they are able to visit the site to read more about your future projects and programs. It is always good to maintain a blog to encourage people to visit the portal on a daily basis; just to go through your posts and be directed to the online donation link. Both the website and blog should be designed and developed in a way so that they look highly appealing for first time visitors to spend some time reading through your articles and campaign stories.

Establish Contacts on Social Media

It is best to have an online social media presence for these channels provide tremendous scope to market your events to the hundreds of online users. Networking through these platforms will get your message across; your target audience will get to know about your activities, go through your posts and browse through the images to find out what you have on offer. In this way, a section of such users may develop the impulse to attend your school fundraising campaign(s) and make significant contributions over time.

Approach Sponsors Smartly

Schools should approach sponsors intelligently. You need to explain to them in what ways will they benefit in terms of increasing the ROI by sponsoring or advertising at the fundraising event. The adverts can draw the attention of the hundreds of people who will turn up on that day. Thus, corporate organizations promoting and showcasing their products or solutions at your event will get the golden chance to engage with potential customers in real-time.

Nonprofits Are Earning Millions of Dollars Through Online Fundraising Techniques

Today, nonprofits are earning millions of dollars through their fundraising campaigns. They are taking the help of the latest ways of raising funds over the internet. If you happen to run a nonprofit and is looking for ways to collect quick money, then it’s high time you should start using the following online modes to promote your cause to the maximum number of persons.


One of the best techniques of creating awareness about your events and activities is through blogs. Create your own blog in WordPress, Google Blogger, or some other site and write short but interesting posts related to your industry. You can write on anything and everything related to your business, such as about the products and services, their benefits, and basic features. I have created a blog where I usually write about SEO and how it benefits the online business. Nonprofits should use the blog to highlight the importance of organizing and contributing in a fundraiser. Your original posts will definitely attract other bloggers toward your cause and in this way generate more donors.

Social Networking

Social networking has become the latest sensation in the online world. Nowadays, you will hardly find anyone without a Facebook account (currently, the site has over 800 million active users). Utilize Facebook to satisfy your fundraising needs. Open a Facebook account today and start uploading photographs and videos of your past programs. Given, you have a Twitter account; you can write one or two lines about your upcoming concert there as well. Last but not the least, open a LinkedIn account and write a short paragraph in support of your cause.

Email Campaigning

You can start an email campaign by sending beautiful emails to your acquaintances and spread the social message, easily and quickly. Email campaigning is a highly effective online marketing tool that helps you expand your business and gain high ROI.

Online Auctions

Many nonprofits are presently using CharityBids, one of the most advanced auction platform provider in the world, to increase donations and promote their fundraising to the outside world. You too can launch an online auction with set prices and upload banners and imagery. Online auctioning of items is expected to attract more bidders and, in turn, contribute toward raising millions of dollars.

Online Raffles Contest

Nonprofits can arrange an online raffle contest to offer donors a chance to win attractive prizes. It is obviously going to attract large numbers of audiences and, in turn, increase ticket sales and raise funds for your social cause.

Jonathon is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management. Acteva is the market leader in providing event registration solutions at competitive price.

Review of the ABC Fundraising

If you’re searching for a home-based business opportunity, you may be interested in the ABC Fundraising organization. The company was launched in 1993 and it’s been helping people earn a substantial income online for twenty years. Fundraising is a great way for you to make money and help others at the same time. Needless to say, the more money you raise, the more goes into your pocket.

ABC Fundraising provides each member with a free website you can use to send traffic to and collect payments. The website can be integrated into your regular website or blog, or it can function as a stand-alone site. You can also share your site with your friends on Facebook, Twitter and any other social media platform you’re a member of. The company has set it up so that you can send all your Facebook friends the link to your fundraising website.

You can use your online fundraising website to rake in hundreds or thousands of dollars in donations. The best part is it only takes a few minutes to create your website. Your donations are securely transferred to your PayPal account or deposited into your checking account.

Currently there are thousands of groups and individuals just like you using online fundraising to raise an estimated 100 million dollars per month. Fundraising is incredibly lucrative. A recent study found that more than 298 billion dollars was raised in 2011, which is a 4% increase from the previous year. People enjoy giving, and if you live in the United States, you have a better chance of raising the most amount of money.

The majority of donations are made by consumers, not businesses. In fact, consumer donation amounted to more than $217.79 billion last year. That represents 73% of all donations worldwide, so there’s a lot of money waiting for the right people that know how to ask for it.

ABC Fundraising is currently looking for people that are ready to work from home raising money for their school, church or for someone that has an illness that requires a lot of money for an operation. You can raise money for any reason. For example, you can choose to raise money for a marathon or for AIDS research.

This can be an extremely fun job way for someone that enjoys helping others. And since you work from home, you can set your own hours and work as much or as little as you want. Your main responsibility will be to call non-profit organizations and elementary and high schools in your home state. ABC Fundraising will supply you with an unlimited number of leads you can call to request donations.

If you are like most people, you’re tired of your current job and are looking for a way to make an extra income from home. You don’t have to quit your regular job right away, but most people do quit once they begin receiving their payments from ABC Fundraising. You can earn anywhere from $400 to $3000 a month or more. A recent member of ABC Fundraising made $7,200 with just one order from a school district. His commission was based on the sale of 1200 Scratch & Help cards at a commission rate of $6 per card.

Finally, the average commissions paid by ABC Fundraising range from $100 to $400 and are based on the size of the group doing the fundraiser and the actual fundraising product ordered.

Four Tips for Maximising Fundraising Using Online Sites

1. Personalise your message

The best fundraising pages tell a really good story. Let people know why you’re going to the trouble of raising money, and they’re much more likely to take the time to donate. For example, if you want to raise funds for Guide Dogs for the Blind, explain why Guide Dogs deserve support and what their donations will buy. For example, £20 will buy a complete grooming kit for a guide dog or £40 will buy a guide dog harness, handle and lead.

2. Add photos and video

Personal photos make your page much more engaging. You could display photos of your training runs. If you are so inclined you could upload a YouTube video. If you have a video of you making an idiot of yourself there is a good chance that your friends and supporters will forward it on to other people.

3. Contact your local media

A few lines in the local paper or an appeal on your local radio station can really help. By going straight to your online giving page, readers and listeners can sponsor you really easily. I thought I might get a small piece in our local free paper by sending an email. It ended up that the same article appeared in the free paper (The Stowmarket Advertiser), morning paper (East Anglian Daily Times) and evening paper (The Evening Star). It even turned up in the Eastern Daily Press which circulates in Norfolk rather than Suffolk.

4. Publicise your page

Make sure you get the benefit of social networking sites. I must admit that I have not joined the ‘Facebook’ phenomenon, but my wife and each of the kids has. They have promoted my marathon runs on their pages, resulting in donations coming through from people I have not seen for years. Both Just Giving and Virgin Money have Facebook applications that can be put on your Facebook page and on your friends Facebook pages. Make your sponsorship requests viral.

If you have your own website or blog you can put a widget that links back to your online giving page. A widget is like a mini version of your online giving page which you can use to spread the word about your fundraising. For example, the Just Giving widget is made in Just Giving colours and shows how you’re progressing towards your target, with a thermometer that moves. You can put it on your personal website or blog, and ask friends and family to put it on theirs. When someone clicks on it, they’ll go straight to your online giving page where they can make a donation.

Frances Saville is a keen runner and fundraiser.

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How to Market Your Cheerleading Fundraiser on a Shoestring Budget

You have your idea for a cheerleading fundraiser, and now you’re stuck. You don’t have a lot of money to market the fundraiser, so you think you don’t have any options. Sound all too familiar?

Well, fortunately, this doesn’t have to be the case. You can actually get the word out about your fundraiser, even if you are working on a tight budget. If you follow these simple tips, your cheerleading fundraiser will be a success-whether you are counting your pennies or not.

Blogging For Fundraising Success

First, you need a blog. Blogs are free to create, and a blog will help you greatly as you move toward your fundraiser date. You can use your blog to inform people about the big day and to get them excited. One of the best places to create a free blog is Then, fill it up with the information you have about the fundraiser (and be sure to keep updating it frequently).

Be sure to include lots of pictures as well. People definitely like to see where their money is going. If they see pictures of the cheerleaders, they will feel as if they are helping real people instead of a faceless entity. This will go a long way in helping you raise money.

Appeal To Your Local Community

After you create the blog, you’ll need some press. The press will help you in two ways. One, you need press to help you market your blog. After all, your blog has some great information about your cheerleading fundraiser, and you need people to see it. In addition, the press will help you market the fundraiser itself.

The question is, though, how are you going to get that press? This is where the local media comes into play. Local newspapers love to cover area events. They will not charge you to run a feature story on your cheerleading team and fundraiser. You will get some great press, and you won’t have to write out a check. Does it get any better than that?

You have to play your cards right, though, and come up with a story that will really interest the public. Get to the heart of your cheerleading program.

• Why is this fundraiser so important?
• Will it give kids a chance they would not normally have?
• Is the team near extinction, and the money is needed to keep it afloat?

You need to find an angle, and then run with it.

Drum Up The Press Machine

Next, you need to approach the local newspaper. Explain why the fundraiser is so important to your cheerleading squad. Again, if you have a good angle, the local paper will graciously offer to run your story. You may have to write the story yourself for the paper (depending on how small of a publication it is), or they may offer to do it for you. Whichever the case, be sure to mention your blog, and let people know they can RSVP for your fundraiser by visiting it.

After you speak to the people at the newspaper, go to the local news stations. Tell them you have an exciting special interest story. Once again, explain the fundraiser, as well as its importance. If you can get a feature on the local evening news, the word will really be out about your fundraiser.

And remember-your cheerleading fundraiser can be a gigantic success, even if you don’t have a huge advertising budget. Grassroots works!

Kathy S Klossner is the SEO webmaster of where you can find more information regarding cheerleading fundraising.

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